Evaluation

Who would be the audience for your media product?

In our media production was originally aimed at male teenagers aged of 15-19 years old, but it we would say that it would appeal to females as well. It is strongly for older teenagers though as it requires concentration to watch it. There is really no preference in ethnicity or religion. But based on interests, the person would have to be a fan or thrillers or horrors as that is the genre of our film, maybe would also like the idea of a stalker film. In this media production we are aiming at a niche audience, this is where you would aim something at a specific audience, this works in the same way for our opening film, as we are aiming it at 15–19 year old male and female teen agers as well as young adults.

Evaluation

What kind of media institution would distribute your media product and why?

When doing our film reviews we looked at the film “Orphan” and the company that produced this film was Warner Brothers, Pictures. The orphan is a Horror/ Thriller, which is a similar genre to our media production so they would make suitable production company. Because of the quality of our product we have made and due to the fact we had limited resources to make the product we believe that British production companies such as film four and BBC would be the most suitable production company. Film four is a British film production company which is owned by channel 4 which has been known for helping a large number of films made in the UK such as ‘Dead Mans Shoes’ and ‘Hidden City’ The reason for this is because the location we had used in our particular clip has been in Britain. Production companies such as film four and BBC would be interested in distributing our film because the film we have created is of low budget and includes areas which are known to the British audience. They also may be interested in marketing our product because the clip we have produced is of low budget and does not include elements and props of such higher standards then your average Hollywood blockbuster or even nowhere near that standard. Norfilms is also another independent British film production and television production based company and this would be an ideal option when coming to distribute our film because the company is based near Manchester. Many film four production films have been marketed through the use of trailers and billboards around the England so in the same way we could market our film in nearby local cinemas and billboards around the central parts of Manchester.

Evaluation

How does your media product represent particular social groups?

The media clip we have produced we decided to represents the male sex those which are in their late teenage years. The media product we have produced stereotypically involves a dominant male who is of black origin and a white male who is supposedly the victim in this clip. We stereotypically decided to go with such representation of the ethnic groups in this way because the film clips which we had earlier reviewed involved the white males being the antagonist however in our case he is the victim. The film clip we have created involves an antagonist who is in his late teens, this again is a stereotype that male teens are not always someone they are, they are a group which are represented as misbehaviours. Our clip we created holds up these stereotypes because we wanted a clip that would be something the audience would expect however because of the representation I have mentioned above still keep them thinking about the significance of having just used male teenagers.

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The genre of the film we have created is a thriller, we got the idea of a thriller after viewing trailers of a few successful movies such as Halloween Resurrection in addition to watching a few opening scenes of movies also which included IT and Orphan. In terms of the camera work we have used, compared to the opening films and trailers of the movies we have seen, we tried to duplicate the shots used in these in our very own film, our clip included many quick shots and close ups to create the sense of the past and present being shown to us. We used extreme long shots to show to the audience the isolated and loneliness of the locations we filmed at. Many of the film clips we reviewed included close ups of the antagonists face/faces which were mainly close ups of supernatural or unearthly faces however the film clip we produced included these close ups but to keep our film aimed at the target audience we intended to aim at and keep it within the thriller genre we used no make up artist to give our antagonist the edge or to make his facial features seem unreal. For this clip we decided to use no type of sound effects or diegetic music but instead just a eerie soundtrack to blend in with the clip we had created and to make the clip flow and to create an atmosphere of suspense n thriller. In the editing side we intended to keep this clip simple and have not much going on so we included many fade ins and fades out, in fact we used these for each time the protagonist was shown to us. The location and areas we filmed in were really quiet and secluded to create that sense of isolation and to give the loneliness feel to our main character. The one really interesting thing about our product and the thing which really gave us the originality over the other films of the same genre was that every time we faded in or out we still had the same background soundtrack playing rather then a sound which needed to be created every time we done this, in addition to this we also use to cleverly inserted fades and transitions to switch between the 2 characters in our clip which gives the film the fast paced look and it makes it feel as if it is the present as well as the past.

Locations

Locations used in the production of the short film 'beware of the shadow' had three main locations being in wythenshaw were we see the protagonist being Simon comes out of his house going to the bus stop with intentions of coming to town .

Another location found would be the bridge in town mostly used in the film as the key location as the protagonist being simon is going up the bridge were we see key eatures of him from the hand and feature of Simon fromthe whole body to specific things like hands ansd shoes .This location was picked mainly cause it was an isolated area with very few people paassing through during the times we were filming giving us more filming time and the location of the bridge and canal fitted with the thriller theme we try to bring through for the audience.

Production Treatment For Main Task:

Simon Robinson, Kabambe Chapusha, and Sohail Wadee

Name Of The Film Clip:

Beware Of Shadows

The Opening Of The Short Film:

Silence Thriller

Duration:

Originally we decided on 1 minute and 50 seconds to be the length of the film however we made the clip run past this and got it to 2 minutes and 25 seconds.

Audience:

Initially the intended audience after much thought we decided to aim this opening of a short film to both sex’s, males as well as females. Mainly aimed at those in there late 20’s however the film clip has a minor appeal to the older teens aged 15-19.

We stumbled upon aiming ‘Beware of Shadows” at the target audience mentioned above after doing intensive research on the Internet. After doing this research we came to know of that the film clip we have created appeals to a wider audience however does not appeal to the younger audience such as young teens due to the fact that this film clip needs to be watched with some sort of concentration.

Resume:

The opening of the film clip begins with the production company being shown along with the first title credit, following immediately after, a building is being shown at a constant zoom and at this very point we are introduced to the start of the psychotic eerie music which is played throughout the film clip we have produced.

The clip hence after flashes and introduces us to this male (KB) who shows no sense of expression or any emotion someone who just stares at the camera in the most evilest way possible, a close up is shown to us of this particular person in a very low lighted room. The camera then introduces us to another character, another male, (Simon) the protagonist who is walking out of his house towards a bus stop however this particular male is someone who is just a normal everyday person as appose to the one introduced to the one before, whilst this person is walking out of his house the clip flashes once again to and from KB showing only KB’s Eyes to conceal his identity in some way to show this person is unknown to Simon and the outside world.

Again we bring in another title that then leads on to an establishing shot of the other location we have used which is of a canal. We again see Simon walking towards this bridge that runs through the canal, whilst Simon is walking up over and back down this bridge we again in-between this scene switch over to KB but this time just showing his hands still leaving his identity concealed. Following this clip we are introduced to KB having some sort of bag, which appears to be the bag of Simon.

Recording Days

The amount of days we took to film this particular clip of ‘Beware Of Shadows’ was 3 weeks which included the 4 hours of college time in lesson each week however because we wanted to film many various shots and angles that were not needed to give our film clip the edge over others, we decided to meet up each weekend Saturday and Sunday spending approximately another 5 extra hours every week on average, one week we filmed for nearly 7 hours.

Key Elements & Props

The key prop we initially decided to use was a mobile phone but we later were set and keen on using some sort of a messenger bag because this would add more significance as the bag would be showed time and time again in the possession of the Antagonist. Another Key thing we included was the canal, this was included to give the audience something to think about whether the canal was shown in addition to why the bag was in the possession of KB and what had happened to Simon.

One major element was the idea of having numerous close up shots at many different angles of KB, the reason we done this was to create the sense that this character is someone that wants to remain unknown.

When filming the protagonist we decided to use many long shots and medium long shots cleverly so the messenger bag is visible clearly to the audience, we wanted to do this so that when the bag is in the hands of the antagonist which in this case is KB the audience can see exactly where this bag has been and where it has came from.

The majority of the footage we have used of Simon has been from the eyes of KB to show to the audience and to make them feel that Simon is being watched which is why we have used filmed bits in our clip which are very static with just a little movement from which many film clips do not include and the idea behind this was to implement KB’s view point.

Story Board